BTL Marketing
BTL (Below-The-Line) Marketing is a strategic, promotional approach that allows brands to create direct, personalised connections with their specific set of audiences. Unlike traditional advertising, this marketing strategy focuses on particular consumer groups based on their preferences or purchasing behaviours.
BTL Marketing Strategies
We specialize in various BTL marketing activations that engage consumers in a direct and interactive manner.
Corporate Activation
Society Activation
Mall Activation
Dealer Activation
Van Activation
BTL Activation Details
Corporate Activation
Corporate activation presents a forum to showcase your brand and products to prospective clients in a corporate environment. It requires an effective plan to engage informed audiences and build a strong brand image.
Society Activation
Society activation brings the brand directly to end-users in their residential environment, creating a familiar and engaging experience. This method is widely used in the FMCG industry.
Mall Activation
Mall activations help brands interact with customers in a high-footfall environment, fostering a deeper connection and enhancing brand recall.
Dealer Activation
Dealer activations help brands strengthen their relationships with channel partners and influence their audience, especially in industries like automobiles.
Van Activation
Van activations use mobile marketing units to take branded experiences directly to the audience. These activations often include entertainment, engagement, and product demonstrations.
General Questions
Have questions about our BTL marketing services? We have answers.
Contact our team to discuss your requirements, and we’ll craft a tailored BTL marketing plan for your brand.