Deepak Kumar (DK)
Media & Advertising ExpertDeepak Kumar (DK), has an exemplary career spanning over Two Decades with leading brands like Bennett Coleman and Co. Ltd. (Times Group), The India Express.
Expertise Spanning across two decades has carved a niche in media & advertising industry - Print, Radio, TV, Out of Home, Digital & Integrated Events
He helps clients navigate business challenges and achieve organizational goals across product launch, branding & visibility, revenue transformation & drive return on investments
After earning his management degree from Pune, Deepak started his career at The Indian Express where he spent eleven years & went on to lead Bennett Coleman and Co. Ltd. (Times Group) as Response Head-Times Languages. He was instrumental in rolling out Maharashtra Times, Manpower sizing, Brand Activation-Events thereby establishing Maharashtra Times as leading daily in Rest of Maharashtra. During 5 years at Times Group, he was holding positions of increasing responsibility and stature.
Experience
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He was instrumental in rolling out the launches of the following Editions of BCCL in ROM.
a. Maharashtra Times, Pune (Jan 2011), Aurangabad, Kolhapur, Ahmednagar
b. The Times of India, Aurangabad - Successfully Planned & Executed MaTa Big Rewards (MBR) – MaTa Shopping Festival 2011, Pune – first of its kind shopping festival in Times Group by language publication and generated a revenue of 2.50 crore with more than 65 retail participants. (Won maiden Response Idol Award by President-Response)
- Award at Annual Response Conference for Best Contribution to Languages in 2011-12
- Successfully Planned & Executed Maharashtra Times Education Expo in Pune, Nashik & Aurangabad - first of its kind edu expo by The Times Group in ROM Market.
- Successfully Planned & Executed Maharashtra Times Health Expo, Auto Expo, Real Estate, and Travel Expo, - first of its kind expo's by The Times Group in Pune Market.
- Created & executed unique IP’s and Features – World Marathi Day, Heritage Walk, Corporate Box Cricket, Pune Times Carnival, Wedding Times Marathi Magazine, and Diwali Magazine etc.
Deepak is an active supporter of social causes, believes in passive aggression & Customer First Philosophy.